Buyer Decision Process - 999 Words

Running Head: BUYER DECISION PROCESS Buyer Decision Process Eric Christensen Dr. Albert Socci American Intercontinental University Abstract What makes you decide whether or not to buy certain product or even buy into certain services mainly depends on inside or outside influences. These influences are part of our buying schema, what buying behaviors we have learned taught by parents or siblings, even friends, this is a type of blueprint in the recesses of our minds. Our buying decision processes are based on five stages, a need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. The product of consideration is coffee, coffee makers and espresso makers and combination†¦show more content†¦Does price influence your buying decisions? In comparison, the second buyer is greatly influenced by pricing, while the first buyer admits that price is a luxury he can afford, the idea of status among his peers is the greater influence. The first buyer made his purchase decision based on the preferred brand of choice, while the second intentions were on situational factor s, (Armstrong 2005). Are the buyers of the products satisfied with their purchases? With the first buyer, yes he is. Purchasing a product which he is accustomed to gives satisfaction to the purchase, that which he has already pre-determined ideas, familiar with the product and performance. As with the second, the buyer a satisfaction has been reached to the point of, well now I have a combo espresso coffee machine, something I always wanted. As the consumer purchases reaches the point of post-purchase, the consumer needs to assess the true benefits of the purchase. Was it needed, did the product fill the needs to expectation, did the product exceed my expectation (Armstrong 2005). These are all questions in which both consumers need to address. 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The Characteristics that Affect Consumer Behaviour†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 3. The Types of Consumer Buying Decisions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4Read MoreThe Marketing Implications of the Buyer Decision Process of Nestlà © Cookie Crisp1413 Words   |  6 PagesThe marketing implications of the buyer decision process of Nestlà © Cookie Crisp. Executive Summary The marketing implications of Nestlà © Cookie Crisp were examined in relation to the stages of the buyer decision process. This report looked at the aspects of each stage in the process, and considered the implications of each issue on the marketing of Cookie Crisp. Since the process is guided in some stages by unexpected factors and the behaviour of other consumers it was found that marketing researchRead Moreâ€Å"Knowledge of the Process That Organisational Buyers Follow in Making Purchasing Decisions Is Fundamental to Responsive Business Marketing Strategy.†1702 Words   |  7 Pagesâ€Å"Knowledge of the process that organisational buyers follow in making purchasing decisions is fundamental to responsive business marketing strategy.† INTRODUCTION In today’s globalised and forever changing world of business, different organisations around the world are finding it very difficult not only to compete but also to be managed efficiently and effectively by management. The world of business is very volatile and forever unpredictable and this is caused by changing and difficult forcesRead MoreMajor Types Of Buyer Decision Behavior1282 Words   |  6 Pages Major types of buyer decision behavior and the stages in the buyer decision process Viji Seshadri UCSC Extension Buyer Decision Behavior Buyer decision behavior significantly differs when deciding for buying a cellphone, tablet, car, perfumes and banking or financial services. It differs by degree of customer’s involvement and degree of availability and difference among other brands (Kotler and Armstrong, 2014). Depending on the two factors buyer decision behavior is classified into four types