Advertisements Reflect the Way We Really Are - 888 Words

Advertisements Reflect What We Really Are Aristotle, a great philosopher said that all humans are social by nature. And he’s proven right. Humankind had formed societies from the ancient times in order to survive, and these societies as time went by evolved to the society we live in today. A society that is competitive, materialistic and demanding. A society that accepts us only if we are beautiful, have a high position in a big company and drive a nice, shiny car. Of course this reality is perfectly illustrated through advertisements. It takes only a couple of minutes and channel changes on your television for you to be showered by advertisements of new car models or anti-aging superpower creams. And here rises the big question:†¦show more content†¦The answer is no. An advertisement, subliminal or not does not have the power to tell you what to do if you don’t want to do it. It is not scientifically proven that subliminal messaging really works says Anthony G reenwald, a professor of Psychology at Ohio State University (Kiesel 26). Last but not least, advertisers have many times been accused of abusing appeal to emotion in order to accomplish their goals. It would be naive to say that all advertisers act under the same motives. Of course there are advertisements that promote negative feelings, but this is not the case for the majority of them.  «Other commercials elicit feeling of anticipation, acceptance, and joyfulness » according to Holbrook and Westwood (Holbrook 102). It is clear that advertisements that promote such positive and meaningful emotions reflect the society’s needs to be happy, creative and entertaining. Summing up, every tool can be useful or turn dangerous if handled by the wrong hands. Advertisement is such a tool. We can see our society’s evolution, our society’s achievements through advertisements. We can even be inspired from them, but advertising does not have the power to shape stereotyp es and to alter behaviors. Society is the one who determines Works Cited Bulik, Beth Snyder.  «You Are What You Watch, Market Data Sugges.t » York , Pa. November 01, 2010. Print.Show MoreRelatedEnglish Gcse Media Essay789 Words   |  4 Pagesthe late 1990#8217;s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products. Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for #8216;Old Spice, White Water#8217;. 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